Alex Sanderson Aims to Expand Rugby Popularity in the North through Sale Sharks’ Success
Who is Alex Sanderson?
Alex Sanderson is the director of rugby for the Sale Sharks, a professional rugby team based in Greater Manchester, England. Sanderson started his rugby career as a player for the Sale Sharks and later transitioned into coaching. He has been with the team since 2004 and was appointed as director of rugby in 2021.
The Sale Sharks’ Recent Success
Under Sanderson’s leadership, the Sale Sharks have been experiencing remarkable success. In the 2020-2021 season, the team finished fourth place in the Gallagher Premiership, the top-tier rugby union club competition in England. They are now preparing for the upcoming season, which starts in September.
Expanding Rugby Popularity in the North
Sanderson has set his sights on expanding rugby popularity in the north of England, where football (soccer) dominates the sporting landscape. He believes that the inclusion of rugby in the upcoming Commonwealth Games in Birmingham in 2022 will be an excellent opportunity to raise the profile of the sport.
Sanderson plans to take advantage of the Sale Sharks’ recent success to bring rugby to a wider audience in the region. He intends to engage with the community and organize events that will introduce people to the sport. The team is partnering with local schools to encourage young people to try playing rugby and has also launched a women’s team.
Why Expand Rugby Popularity?
Expanding the popularity of rugby in the north of England has several benefits. For one, it creates more opportunities for aspiring rugby players to pursue their passion and potentially play professionally for teams like the Sale Sharks. It also generates interest in the sport, which can result in more fans and revenue. Finally, rugby has numerous health benefits, and making it more accessible to the public can encourage more people to be active and lead healthier lifestyles.
Conclusion: Alex Sanderson’s Mission
Alex Sanderson and the Sale Sharks are on a mission to bring rugby to the forefront of the sporting world in the north of England. By investing in community engagement, promoting the sport to young people, and leveraging their recent success, they hope to expand the popularity of rugby and create more opportunities for aspiring players. Through their efforts, rugby can become a viable alternative to football and inspire more people to live active, healthy lifestyles.
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