Apple’s Secret Filing: ‘xrProOS’ Trademark Registered via Anonymous Shell Company
In a recent filing with the Hong Kong Intellectual Property Office, a mysterious company named “Presto Apps America LLC” applied for a trademark registration for “xrProOS,” a term that has been associated with Apple Inc.
Who is Presto Apps America LLC?
Not much is known about Presto Apps America LLC, as they do not have a public website and have not made any other public filings. However, some clues suggest that it may be an anonymous shell company created by Apple.
The link to Apple
The trademark application itself provides the strongest connection to Apple. The filing lists “Apple Inc.” as the company that will own the trademark, with Presto Apps America LLC acting as the intermediary. The application also covers a wide range of goods and services that are typically associated with Apple, including computer software, electronic devices, and online services.
Why go through an anonymous shell company?
There are several reasons why a company like Apple might choose to use an anonymous shell company to file a trademark application. One reason could be to keep the registration a secret until Apple is ready to announce a new product or service. Using an anonymous shell company could also help to avoid unwanted attention or speculation from competitors.
What is xrProOS?
Despite the application’s broad coverage, it is still unclear what xrProOS actually is. Some speculate that it could be a new operating system or software platform, possibly related to augmented or virtual reality. Others believe that it could be a new branding strategy for existing products, such as the iPhone XR.
The Importance of Trademark Applications
Trademark applications provide an inside look into a company’s future plans and can stir up excitement among fans and experts in the industry. They can also give insight into the direction a company is headed and can help companies protect their intellectual property.
In this filing, Apple’s use of an anonymous shell company adds to the intrigue and speculation surrounding the potential release of xrProOS. It also serves as a reminder of the importance of trademark filings in understanding a company’s future plans.
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Apple may be gearing up for a new product release or rebranding strategy with the trademark registration of “xrProOS” through anonymous shell company, Presto Apps America LLC. Although the filing provides little detail about what xrProOS is, it has sparked speculation among industry experts about a possible new operating system or software platform, potentially related to augmented or virtual reality. This filing underscores the importance of trademark applications in understanding a company’s future plans and protecting intellectual property. #TECH