Christchurch to Benefit from $2.5 Million Boost in Tourism with Largest Industry Event
Christchurch, the largest city of the South Island, is set to benefit from a $2.5 million boost to its tourism industry after winning the bid to host the nation’s largest tourism industry event. The TRENZ event is anticipated to attract more than 1,500 visitors, including global tourism buyers, media, and industry experts to the city.
What is TRENZ Event?
TRENZ is New Zealand’s largest tourism trade show. It provides a platform for tourism professionals to showcase new ideas, products, and destinations to international buyers keen to promote New Zealand to their clients. Organized by Tourism Industry Aotearoa (TIA), the annual event aims to strengthen relationships, secure new business, and grow international visitation to New Zealand.
Christchurch Wins Bid to Host The Event
Christchurch won the bid to host TRENZ Event 2021 after showcasing the city’s resilience and revitalization following the Christchurch mosque shootings in 2019. The event is expected to bring about 4080 hotel room nights and contribute $2.5 million to the Canterbury economy, with a spotlight on Christchurch’s buzz-worthy tourism attractions.
What’s in it for Christchurch?
The TRENZ event will provide a much-needed boost to Christchurch’s tourism industry, which has been affected by events such as the earthquakes in 2010 and 2011 and the terror attack in 2019. By showcasing the best of Christchurch to an international audience, the event will help to increase the city’s visibility, attract more visitors and boost economic growth. The event also allows for local tourism operators to access a highly-profitable network, with travel advisors, media, and international buyers.
What does this mean for New Zealand Tourism?
TRENZ event 2021 is an opportunity for NZ to showcase its offerings to potential buyers and international media. With over 1,500 attendees from around the world, the event is an ideal platform to promote the country’s sustainable tourism and activities, inspiring travelers to explore New Zealand’s beautiful regions, and make a positive contribution to the country’s economy and environment.
This event also adds to Tourism’s goal of increasing regional dispersal of visitors by offering them new and exciting experiences across different parts of New Zealand.
Christchurch’s tourism industry is set to receive a $2.5 million boost as it won the bid to host TRENZ event 2021. Making it the largest tourism industry event in New Zealand, the city will attract over 1,500 visitors globally to showcase the best of Christchurch. This event provides new opportunities to increase international visibility, increased economic growth and attracts more visitors. Additionally, this event is a significant platform for NZ to showcase its sustainable tourism and activities to attract more international visitors across the regions. Celebrate this development by using the hashtags #TRENZ2021 #ChristchurchBoost #NZTourism. #BUSINESS