Hyundai and Sony Pictures Join Forces Again for ‘Spider-Man: Across the Spider-Verse’

Hyundai and Sony Pictures have come together once again, this time for the highly anticipated sequel to the Academy Award-winning animated film, ‘Spider-Man: Into the Spider-Verse.’ The Korean carmaker will provide automobiles for the film while also collaborating on its promotional campaigns.

The Partnership

This is not the first time Hyundai has teamed up with Sony Pictures, as the two companies worked together for the original ‘Spider-Man: Into the Spider-Verse’ film and ‘The Amazing Spider-Man 2.’ In addition to providing cars for the sequel, Hyundai and Sony Pictures will also collaborate on a variety of promotions, including virtual events and sweepstakes to give fans a chance to win exclusive merchandise.

The Cars

Hyundai will feature three models in the upcoming film, including the all-new Tucson, the Kona N, and the Elantra N. The cars will be used in various scenes throughout the highly anticipated sequel, which will be released in two parts, with the first installment arriving in theaters on October 7, 2022.

The Tucson will be the main vehicle, driven by Gwen Stacy, aka Spider-Woman, one of the main characters of the film. Meanwhile, the Kona N will be spotted in several chase scenes throughout the movie, and the Elantra N will make a special appearance in the film.

The Promotions

Hyundai and Sony Pictures will launch promotional campaigns to coincide with the release of the movie. These will include virtual events, social media content, and sweepstakes. Fans will have the chance to win exclusive merchandise, including signed posters, limited-edition toy cars, and more.

The companies will also collaborate on an animated promotional campaign, featuring the Kona N and Elantra N, which will be released in mid-2022. The campaign will feature Hyundai cars being driven by Spider-Verse characters, with a focus on the performance and design of the vehicles.

The Importance of Brand Collaboration

The collaboration between Hyundai and Sony Pictures demonstrates the importance of brand collaboration in today’s entertainment industry. By partnering with a well-known and established company like Sony Pictures, Hyundai can increase its brand awareness and reach new audiences.

This is not the first time Hyundai has been involved in movie marketing either. The company has previously collaborated with Marvel Studios for several superhero films, including ‘Ant-Man and the Wasp,’ ‘Captain America: The Winter Soldier,’ and ‘Avengers: Age of Ultron.’ These collaborations have helped raise the profile of the carmaker among younger audiences, and it has resulted in increased sales.

Summary: Hyundai and Sony Pictures have joined forces once again, this time for the highly anticipated sequel to ‘Spider-Man: Into the Spider-Verse.’ Hyundai will provide cars for the upcoming film and collaborate on its promotional campaigns. The collaboration demonstrates the importance of brand partnerships in today’s entertainment industry, and it is expected to increase Hyundai’s brand awareness and reach new audiences.

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