Microsoft Considers Trading Ad Views for “Time-Based Gaming Access”
Microsoft is reportedly considering a new approach to advertising in which users could exchange their online ad views for access to gaming content. According to The Verge, the company has filed a patent application titled “System and Method for Providing Gameplay Access Based on Distributed Advertising.” The new system would allow advertisers to buy ad space that would grant users access to games for a limited period of time, as a reward for watching those ads. Here’s what we know about the proposed new system.
How the System Would Work
Under the proposed new system, advertisers could purchase ad space that could be used to grant users time-limited access to specific games. Users would be able to claim the gaming reward by watching the advertising content in question within a set period of time. The system would allow Microsoft to continue generating revenue from advertising while also offering users new ways to access gaming content.
Possible Benefits for Users
If the new system is implemented, users could potentially benefit in a number of ways. By offering access to games as a reward for watching ads, Microsoft would provide users with alternative ways to enjoy gaming content. For people who may not want to pay for gaming subscriptions or individual titles, this could be a way to enjoy the content for free, albeit for a limited period.
Possible Benefits for Advertisers
Advertisers could also benefit from the new system if it is launched. The approach would provide a new way to engage with audiences, without forcing them to sit through ads they may not be interested in. By offering time-limited access to gaming content as a reward for watching ads, advertisers could reach more people and potentially gain more value from their advertising spending.
The Potential for Abuse and Concerns
It remains to be seen how the proposed new system would be implemented, but some industry watchers are already raising concerns about the potential for abuse. If not managed carefully, the system could run the risk of becoming spammy, with users bombarded with ads in exchange for access to gaming content. There is also a risk that the system could be used to perpetuate fake ad views, although this would likely be closely monitored and controlled by Microsoft.
Microsoft is considering a new system that would allow users to gain access to gaming content in exchange for watching online ads. Advertisers would be able to purchase ad space that would give users time-limited access to specific games, with rewards claimed by watching relevant ads. While the system could offer benefits to both users and advertisers, there are concerns about how it could be implemented, particularly in relation to the risk of becoming spammy. #TECH