Microsoft explores new revenue streams by trading ad views for “gaming time slices”
Microsoft is leading the way in creating new and unique revenue streams by allowing advertisers to trade ad views for “gaming time slices”. This innovative strategy is a game changer for both advertisers and gamers alike.
What are “gaming time slices”?
Microsoft’s new gaming time slices platform allows marketers to buy advertising slots during gaming breaks. These breaks occur when gamers pause to capture the next level or join multiplayer mode. Gaming time slices are a unique way to target and engage gaming audiences without disrupting gameplay, and it offers brands a fresh new way to reach consumers.
Ad views for gaming time slices:
Microsoft is permitting advertisers to buy gaming time slices, offering a targeted audience with relevant ads in return. Gamers will see a short advertisement during natural breaks in their gaming sessions, allowing advertisers to grab their attention while also providing current advertisements to a captive audience who is ready to engage.
Benefits of gaming time slices for advertisers and gamers:
Advertisers can exchange ad views for gaming time slices to boost views and create intriguing advertising campaigns. Moreover, the use of gaming time slices provides marketers with a chance to reach their intended audience without interrupting their gaming experience.
For gamers, trading ad views for gaming time provides many advantages. First, they can now maintain their game progress without interruption or distractions. Second, they can enjoy a more engaging and exciting gaming experience with targeted and contextually appropriate advertising.
Microsoft’s innovative approach to advertising through gaming time slices provides a fresh and unique strategy for both advertisers and gamers. This unique method maximizes ad views while providing a unique and engaging gaming experience for the user.
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